Tips on How to Promote Your Handmade Beauty Products (with Packaging That Sells)
The COVID-19 pandemic reshaped consumer behavior and forced businesses—especially small handmade beauty brands—to find innovative ways to stay connected with customers. While digital marketing has opened many doors, one often-overlooked aspect that can strongly impact customer perception is your product packaging.
When you're marketing handmade beauty products, it's not just what's inside that counts—your packaging speaks volumes about your brand, values, and the quality customers can expect. Let’s explore effective strategies to promote your products online and how beauty packaging selection can support these efforts.
1. Build a Community That Connects With Your Brand
If your handmade beauty products deliver results, your customers will talk. But to keep them talking, you need a space where they feel seen and heard. Build a loyal online community around your brand—whether it’s on Instagram, Facebook Groups, or through a newsletter—where you share behind-the-scenes content, skincare tips, or eco-conscious beauty routines.
🌿 Tip: Incorporate packaging that reflects your brand values. For example, if you're committed to sustainability, use biodegradable containers or minimalist recyclable designs. Your community will appreciate the authenticity and be more inclined to share photos of your beautiful packaging—which is free marketing!
2. Boost Sales Using Influencer Marketing
In the age of ad fatigue and skepticism, influencers can give your products a real voice. Whether it's a skincare guru with 20K followers or a beauty vlogger who shares handmade product hauls, people trust authentic recommendations.
📦 Packaging Pro Tip: First impressions matter. Influencers often unbox products on camera—choose packaging that’s camera-ready. Go for sleek, branded designs, custom boxes with inserts, or even a thank-you note that adds a personal touch. The more Instagram-worthy your packaging, the more shareable it becomes.
3. Invest in Social Media Ads
Social media usage spiked during lockdowns and continues to dominate daily life. Platforms like Facebook and Instagram offer highly targeted advertising that helps you connect with your ideal customers.
🧴 Design to Convert: When creating your ads, include visuals that highlight your unique packaging. Your product should stand out in a scroll-heavy feed. Consider A/B testing different designs: minimalist jars vs. bold, colorful bottles. See what garners more clicks.
4. Collaborate With Other Businesses
Partner with spas, yoga studios, boutique hotels, or ethical fashion brands to increase exposure. These collaborations allow cross-promotion and build credibility.
🎁 Create Custom Packaging: Collaborations are the perfect opportunity to design limited-edition packaging or bundles. Think co-branded labels, themed sets, or luxurious gift boxes that match your partner’s aesthetic. These limited runs can create buzz and drive urgency to buy.
5. Make Packaging a Key Part of Your Brand Story
More than ever, consumers want to know the “why” behind your brand. Is your packaging eco-friendly? Are your labels hand-illustrated? Do you source locally?
🌟 Share this story. Create content that explains your packaging choices and why they matter. Post reels of your packaging process, blog about your supplier relationships, or highlight the artisans behind your designs. Customers love knowing their purchase supports real people and thoughtful design.
By aligning your product promotion with purposeful packaging, you create a cohesive, compelling brand that customers are proud to support. In a competitive market, the right packaging doesn’t just protect your product—it sells it.